No HTML Required: 5 Free Tools to Help You Build Content Rich Websites

There are so many ways to build a website that sometimes it can be confusing.

The first thing you need to decide when building a website is, what is its primary purpose?

Will you use your site only to build a list, will you provide content, do you want to generate passive income?

These are all questions you want to answer before you begin to build your website.

Once you decide what type of website you want to build, then choose the right tools. This will save you a lot of frustration in building a new website, and it’s not really necessary for your to understand HTML in order to build an effective website.

1. Landing Pages
Landing page builders are effective if you want to build a list. You can also use them to help you promote on sites like Google Adwords or Overture.

Most of these sites require some type of landing page now because they won’t allow you send your traffic directly to an affiliate program.

You can use these tools to help you build landing pages for your pay per click campaigns.

Landing Page Builder - http://www.landingpagebuilder.com - Free tool to help you build landing pages.

Google Publisher - http://www.googlepublisher.com/index.html - Offers a free and paid version. The paid version allows you to create unlimited pages and add your Google Adsense publisher ID.

2. Content Pages
Content will make your site sticky. This is especially effective if you choose to use some type of program like Google Adsense to monetize your site.

The easiest way to make your site sticky is to use articles. Make sure that the articles you choose are valuable to your readers and solve a problem.

You also want to choose keyword rich articles targeted to your market.

Orwell - http://www.portalfeeder.com/blog/ - Use this tool to search the article directories. It will also format the articles in HTML for you, saving you hours of coding.

3. HTML Editors
Choosing the right editor will determine how quickly you can get your site online.

If you don’t know how to write HTML, there are editors available to you that will do this for you.

NVU - http://www.nvu.com - This site building tool is similar to Dreamweaver or Front Page. You don’t need to know HTML to use it. Since it’s open source, it’s free. You can also use it on MAC and PC.

Easy Web Page Creator - http://www.easy-web-page-creator.com/ - This free tool will allow you to create web pages with a few clicks of your mouse.

4. Content Management Systems
If you plan to build a content rich website, you will find a content management system to be the best choice. With a few clicks of your mouse you can totally change the look of your site.

It’s also much easier to add and organize content.

The most important aspects of a content management system are ease of use and search engine friendly.

Open Source CMS - http://www.opensourcecms.com - This site allows you to try out all types of content management systems including blogs before you use them.

Since it’s open source, they’re all free to install and use.

5. Other Scripts
If the thought of creating or writing content makes you crazy, let others create it for you.

The easiest way to add content to your site is to offer an article directory. Then all you have to do is monetize and promote your new site.

Article Dashboard - http://www.articledashboard.com - is a free article script you can use to create your own article directory. It’s very easy to customize, and very search engine friendly. It also incorporates RSS, as well as email, allowing you to build a list, as well as promote in RSS directories.

Regardless of what solution you choose for building your website, make it search engine friendly, well organized, and rich in content and resources.

Choose your tools before you build your website, and you’ll build a better website.

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Jinger Jarrett will show you how to market your new website for maximum traffic and sales. Sign up for her new ecourse and get free marketing ebooks. www.jingerjarrett.com/Article-Writing-Ecourse/

Internet Business & Web Design 12 Jul 2010 No Comments

Online campaign tool for growing gains from business-to-business sales

With increased demand of higher service quality in a shorter span of time, the market place is filled with multiple players. And as each of the service providers struggle to get a greater market-share, the need to reach potential buyers becomes top priority.

Studies reveal that the market force demands every form of business marketing, be it business-to-business or business-to-consumers.

While targeting at a larger section of potential buyers, the utmost aim would always be bulk buyers with further spending capacity. It includes repetitive buying and selling procedure leading to generation of constant sales. Such a business transaction is usually held between business-to-business agreements. It involves the transaction of goods and services between individual profit-making organizations to another. Since the monetary and goods are exchanged between the companies, such business deals do not fall under the retail sales system. But the point-of-sales happens to be different than that of wholesale business. The marketers often use it as a synonym for multi-level marketing.

The marketing and sales promotions practices in business-to-business involve the use of latest in techniques and technology. Among the various methods of marketing and sales promotion in business-to-business one of the most important is effective website designing. With the help of a professionally designed web page the sales of products see great success. With just a click of the mouse the buyers can examine a display of the entire chain of products offered by the company. It would include the product variants along with their price.

Online display increases the convenience and comfort of both the buyers and the sellers. Now, every seller can demonstrate the product details along with usages to multiple audiences. The Internet connectivity allows several buyers to access the company website globally. Imagine getting over hundreds of buyers to view the website within 0.3 seconds. With greater area coverage the cost of employing numerous workers to sell a product diminishes. Along with cost affectivity, greater area coverage and value time consumption it is helps in increasing sales network.

So, how can the Internet based website be effectively used to increase business-to-business sales?

The latest trend of e-commerce has made the websites a popular web tool for promoting business-to-business. Creative use of e-letterheads and e-stationery can enhance the image of the website. Viral covers linked with main website directly add the visitors e-mail addresses. It can be used to send thousands of e-mails for communicating with clients? the latest information about the company and website. It helps to streamline the business and online transactions reduce costs. The pay-per-click technique provides with additional cost-effective advantage of collecting revenue from the sales website. The twenty-four hours and three hundred sixty five days online accessibility improves the chances of online access.

With search engine optimization and multimedia presentations the professionally developed websites can add multitude to the corporate identity. It is worth an investment on such compound system of sales and marketing in business-to-business.

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Eric is a freelance writer and online web designer. For more
information on web design or web design marketing, he recommends you to visit www.audinwebdesign.com

Internet Business & Web Design 29 Jun 2010 No Comments

Search Engine Optimisation Explained: Part 2

What vs who - clarify what it is your site offers, and ensure that this is clearly articulated throughout its content. Unless you are a “household name” brand, the focus should be on what you produce, sell or service, not on who you are.

Searchers usually refine a query with 2-4 words, e.g. “stainless steel spade” It is amazing how many sites waste vital opportunities with fatuous lines like “Welcome to my web site.”

Define the key words or phrases that potential customers would use to find you. Ensure that those are prominent components of every title, description, heading and paragraph, and part of a coherent sales pitch. For example the Johnson spade manufacturer’s site title ought not be “Welcome to the Johnson Agricultural Implements Web Site.” Instead, a minimalist “Stainless steel spades by Johnson” would provide maximum keyword density.

Content is King
The goal of search engines is to deliver the most relevant content for each search
Your goal is to make sure your content is relevant to any search made for products or services you offer! The best way to ensure “free” prominence for your site is to provide valuable, in-depth, relevant content. A few lines of explanatory text buried inside a Flash animation do not do this. Product reviews, case studies, white papers, client testimonials, newsletters and manufacturers specifications are good content creation sources.

Make each page unique, and target a specific key word or phrase in meta-tags and body text.

Sites constructed entirely in Flash might look great, but they are destined for mediocrity in the “free” search engine traffic stakes.

No Page More Than Two Clicks Away
Wherever you are within a site, no page should be more than 2 clicks away from you. The search engines will usually only drill 3 layers deep. If you want all content indexed, this is a crucial issue, usually resolved via a Home page link to a site map page which in turn has text links to every internal page. A recent alternative is the Google Site Maps submission service which is well worth the effort of signing up to, not least for the excellent statistical information Google will provide you!

It is also important to provide hyperlinks to main internal pages from within Home Page body text. This elevates their importance, and reinforces keywords or phrases within the Home Page with relevant supporting content.

Mighty Meta-tags
There are many meta-tags. Most are ignored. Some, like the “keyword” tag are now less used by search engines due to persistent abuse. However, there are still two “Head” section elements crucial to your goal of a steady stream of qualified traffic. Both provide an opportunity to control exactly what viewers see by way of search engine results, and thus influence viewer’s decision to select your site from that list. Both provide valuable information to the search engines as they try to determine the site’s theme, category, type etc;

First is the Title, the content of which is displayed on the top line of the browser when viewing a site. The page title is also used as the “headline” displayed when/if it appears on a search engine’s search results page. This is a crucial 1st impression, and again, “Welcome to My Web Site” does not cut the mustard. Summarise your offerings in less than 10 words, ensuring that the primary keywords or phrase is pre-eminent, thus ensuring maximum keyword density.

Second is the Description tag, often used verbatim in search engine’s search results page. Again, this gives you an opportunity to influence a searcher’s click-through decision, and should reinforce the message in the title in less than 25 words / 200 characters. Again, the primary keywords or phrase should occur at the start of the description to ensure emphasis, and total character count should be restricted to 200 in order to maintain maximum keyword density.

Dubious Practices
Necessity is the mother of invention, and the vital importance of Top 10 search engine rankings has spawned some seriously dodgy mechanisms to enable sites to climb to the top of the heap. These have ranged from the simple tricks of hidden text to the mysteries of doorway and hallway pages, link farms, and on to the intricacies of cloaking and redirection.

Basic rule of thumb should be - don’t do anything which might be construed as spamming, or subverting the search engines indexes.

Once a site is banned from a search engine index, it’s pretty much dead in the water. The search engines are always on the alert to newly discovered loopholes and close them quickly once discussion of new “trick” begins in search engine forums and list servers. Instead, rise to the top of the heap on merit, it’s a better long-term strategy!

Site Submissions
Having rebuilt your site in a search engine friendly fashion, how do you ensure it’s included within the indexes of the various search engines. This is another area which has changed dramatically. A few short years ago, listings were free. Not that long ago, you’d have to buy into a 48 hourly indexing process on Inktomi etc to ensure you stayed listed. Such a system delivered good value to the customer whilst generating good revenue for the search engines.

The state of flux seems to have eased. Indexing footpaths have been constructed between linked sites - to the point where if you have no good links TO your site, you may not be indexed at all, regardless of manual submissions.

The “Submission to 10,000 Search Engines for $99.95″ was never good value, and is even less so today.

Summary
In terms of total traffic potential, the three main search engines are Google, Yahoo and MSN, each of which feed their results into sundry subsidiary search engines and portals. The Big Three account for around 90% of all searches performed on the Internet. They are all now “spider” type engines, which index the content of web sites in an automated manner, and are not hierarchical, human-edited directories. They all have supplementary “sponsored listings” derived from PPC advertising subscription systems.

For a site owner, search engine optimisation of your web site is now even more important than it ever was. Your goal of a steady stream of qualified traffic is best met by ensuring you have the best content, organised/optimised in the best manner, and supplemented by well designed and managed PPC campaigns.

If you are a web designer, you have an obligation to your clients to ensure their sites are built in a manner which facilitates search engine indexing, instead of impeding it. Establish the function first, and the form as a secondary issue.

If you are business planning a new web site (or contemplating reconstruction of an existing site), insist on making SEO the most important design criteria, it will save you money in the long term, and ensure the return on investment (ROI) timetable is substantially shortened.

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Ben Kemp is a free-lance IT consultant and one of NZ’s longest serving SEO practitioners.
The SEO Guy (NZ)
Email: mailto:bjk@TheSeoGuy.co.nz
Web: www.comauth.co.nz
Phone: (+64) 09 9743553

Internet Business & Web Design 18 Jun 2010 No Comments

Oscommerce Customization and You.

There are a lot of services on the internet that offer templates and applications for oscommerce customization. When deciding on how to customize your website with the solutions that work best for you think about the aspects that you would like to see on the website.

Items such as an easy viewable order history, product reviews, a display of what other customers have ordered with that product will aid in creating an oscommerce system that is customized to the needs of the user, which will bring about more business for you in the long run.

In regards to running a business there are certain aspects of oscommerce customization that as a business owner you want to keep in mind to keep the business running smoothly. For starters never loose touch with customers. Keep the website in their minds by sending them newsletters regarding products and services that your business offers. If they are reminded that your business is around it will make you their number one choice to come back to when they want to buy more products.

Oscommerce customization can be designed to offer statistics on customers. Tracking what the most frequent product being sold is. As well as what your customers are interested in. One of the best options to add in is showing what other items customers purchased when they bought the same product. To advertise other products that could have been missed may bring about more money for your business. To make things easier have a program that can print packaging lists and invoices directly from the order screen. It will save time and time is money.

Of course to allow any business to run smoothly and professionally you have to have good support and in the case of oscommerce customization good technical support is a must. For both the company and it’s users. The importance of templates should never be underestimated to keep everything looking organized and uniform. Also be sure to have a system that allows for easy backup and restoration of a database. In a global economy such as our multilingual customer service agents is a must in aiding communication for any problems that could occur.

Oscommerce customization has many more options available than what is talked about here. The potential is as limitless as ones imagination and innovation.

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Website Templates

Internet Business & Web Design 06 May 2010 No Comments

Quick Ways to Accomplish Easy Website Design

If you are a web site developer then you are probably looking for easy website design ideas. Easy website design can be extremely useful for many people that are new to the internet and have very little computer skills.

If you want to have a web presence or create an ecommerce site, then here are some tips for easy website design.

Easy website design is probably not as easy to find as expected. There are several web sites that tout an easy way to create a web site from scratch, however many don’t come close to offering the web developer tools and features that can actually add value to a web developers web site. Anyone can sell a quick template to create an easy website design, but if you truly want a feature rich product to create an easy website design, you are going to have to look much harder.

If you are looking for an easy website design service, here are a few things to keep in mind. Although there are many services that offer easy website design, choose wisely, make sure that all your needs are fulfilled. If you are creating a web site for the first time, you definitely want to consider the following features to create an easy website design.

An easy website design program should allow you to create a full featured website in minutes with great features, support and at a great price. Most easy website design services offer you tons of great templates for any type of web site, no matter if it is for personal topics, information purposes or ecommerce. You should also get great features that make your web site user friendly and easy to navigate. If you are developing an ecommerce site, you should make sure that the design program is compatible with all payment processors such as Paypal.

For many web developers it is important that an easy website design service has great customer support. Many web site developers depend on their web sites and need to know that they can contact customer support if there is a problem. If your web site program doesn’t have support this can cause you lots of time, money and can be an extremely frustrating experience. An easy website design program should also offer an entire package of services instead of having three or four companies handle each element of your web site. Buying ala carte services can be much more expensive than a full package and can be less reliable. For most web site developers a package deal is the most convenient way to go.

When looking for easy web site design, find a service that is not only easy to use but is full featured and boasts great customer support.

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Jay Peterson web designer. Tic Tac Websites is the easiest online website builder. Get your small business online in just 5 minutes with www.TicTacWebsites.com loaded with 30+ business features.

Internet Business & Web Design 27 Apr 2010 No Comments

Put Your Small Business Web Site Into Over Drive With A Sales Letter P1

Are you making this mistake with your business web site? Too many business owners think of their site as simply an online brochure. They use it as a place to store their hours of operation and their service list.

A different way has emerged for the small business owner. Add a business sales letter and your web site can be used as an effective marketing tool. Used in the right way, it will spear-head many successful marketing campaigns for you in the near future. Use these 18 tips to put your web site marketing campaign into over-drive with a sales letter:

1. Create a sales template file. Start a file with all the good sales letters you encounter along the way. You can learn a lot by studying other successful letters. Don’t plagiarize (copy word for word.) Use the good letters you collect as your templates.

2. Lead your prospect into your sales letter with a benefit loaded headline. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement ‘Wives Who Don’t Want Sex’ even if they don’t have this problem will get the attention of the curious.

3. Use the Command statement for an immediate effect, “Become an Internet Millionaire!” Even if it’s a well worn claim, it still captures a large share of attention. Don’t forget the power of the simple ‘How To” information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a sales letter filled with magnetic headlines.

4. Make a list of your audience’s frequently asked questions. You know the ones you answer on a weekly and sometimes daily basis in your business operations. Go one step further make a list of their problems and challenges. Are they trying to lose weight? Are they bouncing from diet to diet with little or no success?

Stop your web site visitor in their tracks with questions that engage them like, “Are you tired of bouncing from diet to diet?” “Are you ready to throw in the towel on ever losing weight?” After you have listed and given voice to their problems, you then follow with your solution. The solutions are crafted as benefits.

5. List your prospect’s buyer resistances. We all have them. So don’t ignore this portion of your letter. Life has a tendency to make us skeptical of anything. Let your prospect into your world. Tell a background story to help them connect with your product’s/service solutions. To continue with the diet example, perhaps you have experienced bouncing from one diet to the next.

Let your readers feel your struggle. No one chooses to go from one thing to the next. One by one address their resistances, their doubts and fears. Then you discovered the 7 step program that is destined to be their last diet (your program) like it was yours.

Don’t wait to write your business sales letter. If you don’t do it now, you could be this time next year with the same dreary, unprofitable response from your web site. Hire a 24/7 salesman (your business sales letter) and put your web site marketing into over drive to maximum sales.

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Earma Brown, 11 yr. Web Designer, Author
Earma, principal developer at Arrow Productions helps writers and entrepreneurs realize their web dreams. Sign up for her free ‘Help Your Web Site Pass the Profit Test’ and ezine “Web Wit” at Easy Web Sites for web site building tips

Internet Business & Web Design 24 Mar 2010 No Comments

Online Shopping Carts; Keeping Customers Happy

Online shopping carts, those wonderful little programs that every successful website that sells something needs. However, if the program is insufficient then it may result in decrease in a website’s productivity.

Customers want to deal with programs that are easy and time saving. This most certainly includes online shopping carts.

When a customer goes shopping they want to have a shopping cart that is easily accessible. When a customer views a product the option to buy it is right there no turning the page. It is extremely easy. Also the ability to view what is in the shopping cart at any given time is always a plus with customers. A program that can give them an estimated total that includes shipping helps them gauge how much more to spend on a website. Easy access into the online shopping cart program will make a customer happy and to make a customer happy means more money for the business.

Another more innovative addition to the online shopping cart programs is the one click purchase option. With this a customer can just click on an item and it is purchased and on it’s. way to their doorstep. Making their lives so much easier.

Don’t forget to add in the last minute marketing pitch. Just before a customer is ready to check out be sure to advertise other products. The most effective way to do this is to say something to the effect of “other customers who purchased this product also purchased…” Having a list of other products by the customer’s newly chosen product may help them with that last minute impulse buy. Much like the last minute impulse buys at check out lines that include candy or magazines.

To keep customers happy there should be a way that they can correct any mistakes that they had made in their online shopping cart. Even after they have placed an order there should be a way that they can easily correct their mistakes to update the order. This can include adding an item, removing an item or changing their shipping option.

Not all items purchased go directly to the customer placing the order. Many times online shoppers prefer to do their last minute gift shopping online and may also find it easier to order a present for a loved family member vi an online website. Having an option in the online shopping cart that allows for an order to be sent to another person with out the customer having to change their home address on the website. To even take it a step further some successful online shopping cart programs offer to keep a database of people a customer has shipped to in the past. This way when they need to ship to them again it is as easy as a click of the mouse.

The key to having a satisfying online shopping cart program is to keep the customer in mind. As always if the customer is happy then the business will be happy.

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Online Shopping Carts

Internet Business & Web Design 10 Mar 2010 No Comments

Publishing to the World Wide Web made easy

Any new endeavor can be a daunting experience. Do you remember how it was when you started a new job, not knowing anyone in the organization or the internal politics etc.

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Well, using any new software program can also be a traumatic process for many, even if you have the manual that came with the software program sitting right beside you.
And, if you are going to build and publish a web Site yourself, you will need a software program. Fortunately, most of the modern software programs for building Web Sites are very user friendly. You do not need a detailed knowledge of HTML anymore. you do not even have to know what the acronym “HTML” stands for, because modern Web Site building software programs use WYSIWYG.

Sorry if I am confusing you. “WYSIWYG” simply stands for, “what you see is what you get”. In other words, you can simply type in what you want, and it will appear on the Web Site when published. Now, what can be simpler than that?

But what programs to use? The software market is a very competitive one, and there are dozens of good programs from which to choose.

Factors to consider in choosing a program are these:
1. How many Web Sites do you want to publish?
2. What is you budget?
3. How much time do you intend spending on building and publishing Web Sites.

Regarding point number 1 above. If you wish to get one only web Site published, and in a hurry, I would suggest you get some assistance from someone experienced in the field. But perhaps you want the challenge of learning something new!

Point number 2. Commercial software programs can range in price from around $50 to several hundreds of dollars. The saying, “you only get what you pay for”, applies to a certain extent only. There is now a very good public domain Web Site building software program available. Being in the public domain area, means it is free. Yes you heard me correctly it is completely FREE.

There is a download link to this software on a link given in the resource box at the end of this article.

Regarding point number 3 above, if you do plan to publish several sites, there are advantages in paying for one of the better commercial products. And, the most expensive are not necessarily the best.

Well, you now have your web site built, and it is set to be published, but how do you go about this?

You will need to find a hosting service. This is not difficult, because there are thousands of them out there. But once again you will need to consider point number 2 above. What is your budget? Most web site hosting providers have fee structures ranging from economy for normal sized web sites, to much higher fees for the larger sites.

Your first web site(s) should fit into the economy range. And as a guide to fees, if you are paying more than about $5 a month for economy hosting, then I would suggest that you are being overcharged. It is a very competitive market, so shop around and get a really good price.

The first web site link I have in the resource box below is economy hosted, and this site has a total of 32 pages with text and graphics. So the economy size should more than meet your needs.

There is another alternative that you should consider, and that is free hosting.

Yeah! I know nothing is really free. And, there is a catch, but free hosting is certainly worth considering.

Free hosted sites are generally supported by advertising. Now, that advertising can be obtrusive, or more hopefully unobtrusive. Personally I find pop-up advertisements about as annoying as spam email. And that is pretty annoying! So, if your feelings about pop-ups are similar to mine, make sure you know what you are getting before you decide on a free hosting provider.

I give an example of a free hosted site in the resource box below. It has a strip of unobtrusive Google advertisements at the top of each page. Included in this strip is a Google search box, which can be handy for those accessing your web site.

Good luck with your Web site building and publishing. It can be a lot of fun!

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Ian McKenzie is Director of Ian McKenzie’s Domains. An example of a free hosted web site is given at www.ianswebsites.info. A download link to free web site building software is given at www.websitesonwww.com. With incredible pricing customers expect from Ian McKenzie’s Domains? and a long list of FREE extras, you’ll have everything you need to get started online.

Internet Business & Web Design 13 Dec 2009 No Comments

Outsourcing SEO - Web Designers Take Note!

Web design and search engine optimisation are two quite different disciplines, and usually people specialise in either one or the other, but rarely in both.

However, there are synergies and consequent opportunities for strategic partnerships and alliances…

A great many web sites are launched every year, and during site creation, SEO requires extra effort and consequent additional costs. For that reason, many site owners opt to not do SEO at the outset, but will find it necessary to address SEO later - when site traffic and sales revenues do not match initial expectations.

The SEO Outsourcing Option
Web design companies lacking in-house SEO skills should seriously consider outsourcing professional SEO services to offer to their existing clients. Forming an alliance with a reputable SEO practitioner is a sound decision for multiple reasons;
- Gain client respect by guiding your clients to a good service provider
- Facilitate implementation of the required site amendments with least risk to site integrity
- Gain some additional billable hours inserting changes
- Generate additional commission income on SEO work done on the site

Many SEO firms have already developed and offer an incremental range of competitively-priced SEO services, and actively market their SEO outsourcing service on a commission basis e.g.;
- You quote the SEO companies price to your clients and you bill the client once work is completed
- SEO company supplies the webmaster (usually you) with the SEO amendments to insert
- On completion, the SEO company bills you the previously quoted amount, less the commission.

Most professional SEO practitioners are willing and able to work cooperatively with any web designer or web site developer seeking to outsource SEO reseller services for their clients.

Their general preference to offer SEO services on a fixed price basis. This presents clients with a known quantity for budgetary purposes.

The SEO Imperative…
To any business enterprise hoping for significant Internet-based sales, it’s imperative that prospective clients can actually find the web site. Many business / client relationships commence through contact established via search engines such as Google, Yahoo and MSN.

The prospective client seeks a product by searching for a specific keyword or phrase. If the site doesn’t rank in the Top 30 results, it has minimal chance of achieving success as barely 10% of searchers will go to (or past) the 3rd page of results. If they don’t find what they want on the 1st or 2nd page, the majority will either refine their search term, or go to a different search engine.

Search Engine Optimisation is all about marketing a web site more effectively, with the goal of improving the site’s exposure to customers and clients on the Internet.

I’ve been practicing SEO since bG (before Google); back when Alta Vista, Excite, Hotbot and Northern Light ruled the search engine world. There have been many changes in that time - in fact, the only thing that is constant is change!

SEO Return On Investment…
In terms of the potential results for your clients, reflect a moment on the fact that there is a great deal of competition for rankings on the search engines. Not ensuring that a site is properly optimised dooms to mediocrity. The “return on investment” for SEO is usually very good indeed.

No-Risk Test of SEO Services
If you are considering outsourcing SEO services, here’s a suggestion. Ask each of the companies you contact if they are prepared to put their money where their mouth is… by doing a Basic SEO project for one of your clients on a “no cure, no pay” basis. Tell them you’d like a demonstration of their ability to deliver results, on one of your client’s sites. Pick a “normal” site whose owner thinks it needs a rankings boost, and provide the SEO company with the required details.

Ask them to provide a Search Engine ranking report before commencing the job, and again after completion - if there is not a demonstrable improvement in Top 30 rankings in 6 weeks, the job would be free!

I think that a reputable and professional SEO practitioner, confident in his or her ability, will cheerfully agree to this test of their services. The potential opportunities inherent in forging a long-term business alliance with you will outweigh any minor irritation at being required to prove their abilities.

As an additional benefit to both you and the SEO company, you could document the entire project and include all the details in your next monthly newsletters! This would not only give you additional credibility for actively seeking solutions to offer clients, but also solve the problem of what on earth you were going to write up in that next newsletter!

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Ben Kemp is a free-lance IT consultant and one of NZ’s longest serving SEO practitioners.
The SEO Guy (NZ)
Email: mailto:bjk@TheSeoGuy.co.nz
Web: www.comauth.co.nz
Phone: (+64) 09 9743553

Internet Business & Web Design 05 Dec 2009 No Comments

Professional Website More Affordable Than Ever

Nothing makes people trust a company more than them having a professional website. Today, there are very few companies in existence that do not maintain some type of presence on the web.

A professional website is a necessity for these companies. After all, anyone can build a website anymore, but if the site is anything but a professional website than people may start to lose confidence would could lead to lost sales which can be devastating for any company.

Website designing companies offer a professional website to anyone who is willing to pay their fees. The fees website designing companies charge are based on the amount of work that must go into the professional website, just like any other industry in the world. A professional website can be as simple or complicated as the customer wants. Sometimes, a customer wants just the basic informational site, very basic by design and easy for website designing companies to create thus the fees would be lower.

On the other hand, a professional website that must have functional parts, links and other concepts a website uses may cost much more as the amount of work that will go into it is great.

Website designing companies have professionals on staff that can create a professional website from a bare page. This knowledge has not come to these professionals cheap as many of them went to school for many years to attain such wisdom. So in turn, they expect to be paid for their services. It is important to note that website designing companies hire people who are constantly learning as new concepts, codes and features are invented and released. This is imperative for a professional in this field as they need to keep abreast of what is going on in the world around them to accurately build websites for people This continued education on the part of these professionals has lead to several innovations in web design and how the Internet works.

For a better grasp of what a web site designing company does, check out their web sites. Most times, these companies have constructed sample sites to help educate new customers on what is possible and what is best for them It helps the designer to know exactly what the customer wants and having a website for comparison makes the task all that much easier. This also aides the professionals in being able to provide an accurate quote on what the website will cost. As with most companies, watching the bottom line is very important and certain budgets are set for certain things. Therefore, they know how much money they have to spend to have a website constructed so it is important for them to be able to tell the website designer what they want in order to receive a price that falls within their budget.

When searching for a website designing company be sure to check with the BBB. They will give you the most accurate picture of how the company serves its customers and whether or not they have had any complaints lodged against them. If they do have complaints lodged against them then you know that they are not the company for you, because you do not want to waste money on a company that will not give you the service that you desire.

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Kevin Dark is an online marketer. Find out more about webdesign companies directory.

Internet Business & Web Design 26 Nov 2009 No Comments

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